Assessing the evidence: how far out is China’s culture?

All Abstracts > Assessing the evidence: how far out is China’s culture?

Assessing the evidence: how far out is China’s culture?

Author | Affiliation:
Michael Keane | Queensland University of Technology

Presenting at:
Panel 1C | Chinese Outbound Social Media Platforms in the Indian-Pacific: Just How Soft is Chinese Digital Power?


Abstract:

This presentation looks at the problems of evaluating Chinese media influence including box office (traditional distribution), streaming (i.e. Netflix etc) and online content (i.e. YouTube). Does it make sense to use the term soft power any more? How accurate are consumer rating services like IMDB?


About the author

Michael Keane

Email: m.keane@qut.edu.au

Michael Keane is an independent scholar and adjunct Professor at QUT in the Digital Media Research Centre.

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