All Abstracts > China’s ‘digital diplomacy’: Expressing ‘soft power’ via social media
China’s ‘digital diplomacy’: Expressing ‘soft power’ via social media
Author | Affiliation:
Gary Rawnsley | University of Nottingham
Despite severe limitations on access to digital platforms within China, multiple Chinese media, government institutions, and diplomats and Ambassadors are using social media to address audiences across the world, to change the global conversation about China, and defend China against criticism. In this presentation, Gary Rawnsley will consider how and why digital platforms are used to pursue China’s foreign policy ambitions, especially its public diplomacy strategy. In particular, the presentation will consider how digital platforms can change the conversation about China and whether they really do generate and communicate China’s so-called ‘soft power’.
About the author
Gary Rawnsley is Dean of the Faculty of Humanities and Social Sciences and Professor of Public Diplomacy at the University of Nottingham Ningbo China.